Shopper Marketing Conference 2026

Shopper Marketing Conference 2026 is a conference dedicated to decision-making in trade marketing, taking place on April 16, 2026, in Warsaw at DoubleTree by Hilton Hotel & Conference Centre.

The event focuses on building competitive advantage in a world where access to technology is no longer a differentiator, and true success depends on understanding shopper behavior and making better business decisions. It is designed for professionals in marketing, sales, and retail who operate under cost pressure and shrinking consumer attention spans.

The agenda is built around real case studies, hard data, and insights from brands, retailers, and suppliers. Participants will explore how to design effective trade marketing strategies, optimize POS materials, and use sales data to drive real impact at the shelf.

Key topics include the future of retail, the growing importance of private labels, the evolution of convenience formats, and the real effectiveness of promotional campaigns. The conference will also cover how AI is transforming the way shopper behavior is predicted, as well as the role of social commerce and retail media in shaping modern purchase journeys—from online inspiration to in-store decisions.

This event is for those who understand that real competitive advantage comes not from access to tools, but from the quality of thinking and decision-making.