
Shoptalk Europe 2026 is one of the leading retail industry events in Europe, taking place 9–11 June 2026 at Fira Gran Via in Barcelona. The conference brings together senior leaders from retailers, consumer brands, investors, and technology innovators to discuss the future of commerce and how consumers will discover, shop, and buy—both in-store and online.
The event attracts representatives from major global brands such as Nike, Moët Hennessy, Diageo, JD Sports, The LEGO Group, and Nestlé, alongside hundreds of other companies from the retail, e-commerce, and technology sectors.
Shoptalk Europe provides a platform for knowledge sharing, inspiration, and high-value networking. Attendees gain powerful ideas, practical strategies, and actionable insights that help businesses adapt to evolving consumer expectations and drive meaningful transformation across their organizations. The program features expert talks, presentations from innovative companies, and extensive networking opportunities.
One of the key elements of the event is Meetup, one of the largest and most efficient meeting programs in the retail industry. It enables thousands of pre-matched meetings between participants; in 2025 alone, the program delivered over 25,000 meetings.
The conference also showcases more than 400 innovative retail technology companies, presenting solutions designed to help businesses future-proof their operations—from advanced commerce technologies to data and customer experience platforms.
In addition to the main conference program, Shoptalk Europe offers curated networking experiences, including luxury store tours, VIP dinners, and exclusive social events designed to foster valuable business connections.
The event welcomes participants from a wide range of retail sectors, including apparel and luxury, food and grocery, consumer electronics, beauty and cosmetics, marketplaces, and home and furniture, with attendees traveling from across Europe and around the world.
Shoptalk Europe serves as a key meeting point for companies looking to explore the latest innovations and shape the future of retail.