
“The Future of the Commerce Ecosystem: Brands, Algorithms, Consumers” is a conference dedicated to the rapid transformation of modern commerce, where technology, data and evolving customer expectations shape entirely new business models. The event will take place on 16 February 2026 at The Westin Warsaw Hotel, bringing together leaders from retail, e-commerce, logistics, technology and marketing.
The discussions will focus on how the commerce ecosystem is being redefined — from the growing influence of algorithms and artificial intelligence to the emergence of conscious, digital-first and highly demanding consumers. Participants will explore how the consumer and their AI agent reshape purchasing decisions, how brands of the future build loyalty through values and emotions, and how advanced analytics and automation enable precise forecasting and personalisation.
The conference programme covers three key areas:
1. Technology – stores of the future, seamless omnichannel, automation, data & AI, customer experience 360°.
2. ESG & Sustainability – green retail, circular economy, less-waste strategies.
3. Back-office & Logistics – operational revolution, last-mile acceleration, efficient stores and warehouses.
Past editions featured speakers from organisations such as InPost, IKEA Retail, VRG, Visa, Uber, NielsenIQ and Pluxee.
The event is accompanied by the Future Retail Congress Awards, recognising the most innovative companies in retail and e-commerce.
A must-attend conference for everyone who wants not only to understand the future of commerce — but to shape it.