Connected Commerce Summit Hamburg 2026
May 26
The Connected Commerce Summit Hamburg 2026 is the first dedicated FMCG-focused summit in Germany exploring how omnichannel, shopper, and retail strategies are reshaping the modern shopper journey.
Designed specifically for FMCG and grocery leaders, the summit brings together senior decision-makers from Retail, Consumer Goods, and Technology to share insights, strategies, and real-world case studies.
Focus Categories
The event targets leaders across key FMCG categories, including:
- Food & Beverage
- Healthcare
- Personal Care & Beauty
- Household Goods
- And more
Who Should Attend?
The summit unites professionals across roles such as:
- Digital, eCommerce & Omnichannel
- Revenue Growth Management (RGM)
- Direct-to-Consumer (DTC) & On-Demand Channels
- Retail Media
- Retailer Account Management
- Shopper Marketing & Shopper Insights
- Category Management
- Brand Management
- Data, Analytics & AI
Key Themes
At the summit, we will explore:
- Driving data-led decision-making across marketing, sales, and eCommerce
- Connecting data to personalization across the omnichannel journey
- Building scalable analytics capabilities within CPG and retail organizations
- Maximizing Retail Media ROI through smarter attribution
- Unlocking retailer and third-party data for actionable growth
- Enhancing collaboration between commercial, data, and insights teams
- Harnessing predictive analytics and AI to stay ahead of shopper trends
- Transforming business culture through data literacy and democratization
What You’ll Learn
Participants will engage in a full day of thought leadership, strategic discussions, and case studies focused on:
- Omnichannel path-to-purchase strategies
- Shopper insights and personalization
- Loyalty, category, and retailer engagement
- Business performance and sales analytics
- Data, analytics, and AI for commercial growth
- Digital transformation and emerging eCommerce technologies
- Retail media activation and measurement
Why Attend?
✔ Real-world case studies and practical strategic frameworks
✔ Fresh ideas to bring back to your organization
✔ Tools to convert insights into activation and measurable ROI
✔ Direct access to senior FMCG, grocery, and tech leaders
✔ High-value networking in an exclusive, focused environment
The summit is designed to ensure that every conversation drives real business transformation.
The Connected Commerce Summit Hamburg 2026 offers FMCG and grocery leaders a highly focused, content-rich environment to accelerate omnichannel growth and digital innovation in an increasingly data-driven retail landscape.