Connected Commerce Summit Amsterdam 2026
October 1 - October 31
The Connected Commerce Summit Amsterdam 2026 is the first dedicated FMCG-focused summit in the Benelux region, centered on omnichannel, shopper, and retail strategy. As part of the global Connected Commerce Summit series, the Amsterdam edition brings together senior leaders from Retail, FMCG, and Technology to explore how connected commerce is transforming the modern shopper journey.
Focus Categories
The summit covers key FMCG sectors, including:
- Food & Beverage
- Healthcare
- Personal Care & Beauty
- Household Goods
- And other consumer goods categories
Who Should Attend?
Over 75% of attendees are FMCG brands and retailers (65% FMCG, 13% retailers), making this one of the most highly targeted industry events in the region. It is designed for the teams actively managing shopper journeys, scaling retail media, and driving category growth across channels.
The event is tailored for leaders responsible for:
- Digital, eCommerce & Omnichannel
- Revenue Growth Management (RGM)
- Direct-to-Consumer (DTC) & On-Demand Channels
- Retail Media
- Retailer Account Management
- Shopper Marketing & Shopper Insights
- Category & Brand Management
- Data, Analytics & AI
What You’ll Learn
Participants will engage in a full day of thought leadership, strategic discussions, and practical case studies covering:
🔹 Shopper, Category & Sales
- Omnichannel Path-to-Purchase
- Shopper Insights & Personalisation
- Loyalty, Category & Retailer Engagement
- Business Performance & Sales Analytics
- Data & AI for Commercial Growth
- Shopper Marketing Activation & Measurement
Session previews include:
- How challenger brands win in mature markets
- Launching innovative products in eCommerce (coffee category case study)
- Turning culture and capability into connected commerce growth
- Retail Media: What works, what’s next, and how to scale
🔹 eCommerce, Digital & Omni
- Digital Transformation in FMCG
- RGM & Digital Shelf Strategy
- Emerging Technologies in eCommerce
- Omnichannel Commerce Growth Strategy
- Retail Media Activation
- Enhancing collaboration between commercial, data, and insights teams
Session previews include:
- The Switcher Economy: When price beats loyalty
- Winning in the era of AI and algorithm-driven commerce
- Unlocking off-season demand through omnichannel strategies
- Building alignment across teams for accelerated growth
Why Attend?
✔ Real-world case studies and proven strategic frameworks
✔ Practical tools to turn insights into activation and measurable ROI
✔ Senior-level networking in an intimate environment
✔ A high concentration of FMCG brands and retailers
✔ A focused, content-rich summit format
The Connected Commerce Summit Amsterdam 2026 offers FMCG and retail leaders in the Benelux region a powerful platform to connect data, technology, and commercial strategy in today’s fast-evolving digital commerce landscape.