V e-commerce challenge
March 25 - March 26
The 5th E-Commerce Challenge Forum 2026 is a two-day strategic event for senior leaders and decision-makers in the e-retail sector, taking place on March 25–26, 2026, in Warsaw. This year’s edition is held under the theme “E-retail in times when AI is changing the rules of the game” and focuses on the most pressing challenges facing today’s digital commerce leaders.
The forum addresses the rapid transformation of e-commerce driven by artificial intelligence, social commerce, cross-border expansion, and automated customer interactions. As technologies such as agentic AI shopping, chatbots, and process automation reshape the customer journey, traditional search engines and sales platforms are losing their central role. At the same time, growing cost pressure, marketplace expansion, and declining consumer spending make profitability and customer loyalty critical success factors.
The agenda of the 5th E-Commerce Challenge Forum is based on 25+ in-depth interviews with industry experts and features 2 days, 6 parallel sessions, and more than 60 speakers—experienced practitioners from leading brands and retailers. Key topics include:
- new SEO strategies in the age of AI and a world without traditional search results,
- social commerce as a new arena for online sales,
- profitability and rising operational costs,
- customer behavior, payments, and behavioral economics,
- long-term e-commerce strategy versus short-term KPIs,
- the future role and competencies of the e-commerce director in an AI-driven environment.
The forum is designed as a high-level networking platform, welcoming over 280 participants. Its format encourages meaningful discussions, peer-to-peer knowledge exchange, and the building of strong B2B relationships among professionals shaping the future of e-commerce.
The 5th E-Commerce Challenge Forum 2026 is a must-attend event for leaders who want to stay ahead of market changes, make informed strategic decisions, and build sustainable competitive advantage in the new era of digital commerce.