E-commerce Evolution Summit 2026
February 19
The E-commerce Evolution Summit 2026 is dedicated to the new, mature era of digital commerce — one built on data, profitability and the conscious use of technology. After years of rapid growth and innovation, the industry is entering a phase where efficiency, resilience and strategic change management are becoming the key drivers of success.
The event offers a holistic view of e-commerce: from data analytics, automation and AI, to customer experience, omnichannel, organisational culture and the competencies needed for the future. Backed by market research, forecasts and real business data, experts will outline the most important changes expected in the next 12 months — highlighting which trends will become standard sooner than expected, and where bold strategic decisions are needed today.
The conference programme will cover:
- the e-commerce 2026 forecast,
- the real impact of AI and automation on profitability,
- retail media and data monetisation,
- regaining control, data and margin in marketplace relationships,
- improving key profitability metrics (CLV, CAC, LTV),
- omnichannel and customer experience as foundations of loyalty.
A unique part of this year’s edition is the roundtable sessions — expert-led discussions in small groups, where participants work together to analyse real challenges, exchange experiences and co-create practical recommendations for e-commerce in 2026.
The event is designed for e-commerce directors and managers, online marketing and sales leaders, business development professionals, technology teams, and solution providers supporting the digital commerce sector.
It is the ideal place for those who want data, technology and AI to truly drive results — while recognising that people, teams and culture remain at the heart of effective e-commerce transformation.