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eTrade Show 2026
January 27 - January 29
Europe’s Leading E-commerce Trade Fair
eTrade Show is the 9th edition of a prestigious international event bringing together leaders, innovators, and experts from the fast-growing world of online commerce.
It is the key meeting point for technology, business, and knowledge exchange in the e-commerce industry.
Over three days, participants will discover the latest trends, technologies, and strategies shaping the future of e-commerce in Poland and beyond.
Why Attend
- Discover Innovation – explore cutting-edge solutions in logistics, automation, and online store management.
- Gain Knowledge – take part in the E-commerce Summit, practical workshops, and expert presentations.
- Build Connections – meet potential partners, clients, and investors, share experiences, and exchange best practices.
Key Topics and Trends
The event will feature presentations and discussions on the most important developments in the e-commerce sector:
- AI and Personalization – artificial intelligence and machine learning in customer experience.
- Voice Commerce – the impact of assistants like Siri and Alexa on online shopping.
- VR and AR Technologies – virtual showrooms and immersive product experiences.
- Omnichannel Strategy – integrating online and offline sales channels.
- Sustainable E-commerce – eco-friendly, transparent, and responsible business practices.
- Social Commerce – direct sales through platforms like Instagram and Facebook.
Who Should Attend
The event is designed for:
- owners and managers of online stores,
- providers of e-commerce technologies and services,
- logistics, payment, and marketing companies,
- startups, investors, and IT or digital professionals.
What to Expect
- Hundreds of exhibitors from Poland and abroad presenting cutting-edge e-commerce solutions.
- Thousands of trade visitors representing various segments of the online market.
- The largest exhibition space in Poland – Hall E at Ptak Warsaw Expo.
- Free parking and convenient access from the center of Warsaw.
Accompanying Events
- E-commerce Summit (January 27–28) – expert panels, case studies, and trend presentations.
- Exhibitor Trend and Innovation Panels – a dedicated space for knowledge exchange and inspiration.
- Ptak Warsaw Expo Industry Awards – prestigious distinctions recognizing the most innovative companies and e-commerce solutions.