Retail Challenge Poland 2025

Retail needs a fresh perspective.
In the era of ongoing price wars, hyper-promotions, and rising operational costs, the retail industry faces a major challenge: how to regain and sustain profitability? This year’s VII Forum of Retail Leaders OFF- & ON-LINE is where industry experts come together to find the answer—by putting the consumer and the details that truly matter back in focus.

Under the theme “Back to detail” is retail, thought leaders from retail, e-commerce, marketing, and digital sectors will explore practical strategies for long-term success, including:

• hyper-personalization and rethinking customer service,
• finding balance between technology and the human touch,
• leveraging existing data and refining current tools,
• optimizing strategies instead of constantly creating new ones.

Artificial intelligence will also be under the microscope.
While AI promises transformation, its full potential requires serious investments and realistic expectations. Forum participants will confront the reality that AI isn’t a universal solution—especially without a solid analytical infrastructure and a mature implementation approach.

Some of the key questions posed by the Forum’s Program Council include:

• Is retail still about selling, or has it become a battle for consumer attention?
• Is the traditional model of physical store expansion still viable?
• Are consumers overwhelmed by too many apps and messages? Could simpler formats like SMS be more effective?
• How can we avoid drowning in data and instead test hypotheses and implement proven solutions?
• Are brick-and-mortar stores making a comeback in a completely new form?
• Is sustainability in retail a genuine shift—or just a marketing façade?

This is an event for leaders who want to act strategically, consciously, and with a deep understanding of today’s market dynamics.