Base EXPO

Base EXPO 26 is one of the key e-commerce events in Central and Eastern Europe, bringing together online retailers, marketplace sellers, technology providers, logistics companies, and industry leaders in one place.

Organized by BaseLinker, the event creates a unique space for knowledge-sharing, networking, and discovering innovative solutions shaping the future of online commerce.

What to Expect

🎤 Fireside Chat with a Top Speaker

This year’s headline guest is Guenther Steiner, former Team Principal of the Haas Formula 1 Team and CEO & Executive Chairman of Red Bull KTM Tech3 MotoGP Team.

During a live fireside chat titled
“Building a High-Performance Team: Lessons from the F1 Pit Lane to eCommerce”,
he will share insights on leadership under pressure, decision-making, talent management, and resilience — and what e-commerce can learn from Formula 1.

Participants will also have the opportunity to ask questions live.

Event Zones & Activities

✔ Masterclasses led by Base and partners
✔ Practical workshops (Workshops)
✔ Dedicated Base Zone
✔ EXPO Zone with 35+ exhibitors and partners from across Europe
✔ 1:1 business meetings
✔ Hot Desk networking areas

Last Year in Numbers

• 1200+ participants from various e-commerce sectors
• 78% owners and managers
• 35+ exhibitors and partners from across Europe
• 45+ speakers

Why Attend?

✔ High-level networking with CEE e-commerce leaders
✔ Practical insights from industry experts
✔ Direct access to technology providers and solution partners
✔ Inspiration from global sports leadership applied to business
✔ A full day of focused, business-driven conversations

Base EXPO 26 is more than an expo — it is where strategy, technology, and leadership meet to shape the future of e-commerce in Central and Eastern Europe.