
semWAW#5: Cloud Edition 2026 is the next edition of the Warsaw-based conference dedicated to SEO, SEM, analytics, digital marketing, and technology. The event will take place on 27 November 2026 at Google Campus in Warsaw.
The conference is aimed primarily at SEO and SEM specialists, business owners, and startups. Its format combines strong expert content with an informal, barcamp-style atmosphere that encourages open knowledge sharing, discussion, and industry networking.
semWAW focuses on practical case studies, current trends, and real challenges faced by digital marketing professionals. In previous editions, participants particularly valued the diversity of topics — from SEO and advertising to analytics and the use of artificial intelligence — as well as the opportunity to gain knowledge that can be applied directly in everyday work.
Networking is also an important part of the event. Breaks between sessions provide an opportunity to speak directly with experts, exchange experiences with other specialists, and build relationships with industry professionals who may previously have been known only through online channels or LinkedIn.
semWAW also stands out for its openness to new speakers through the Call for Papers format, giving the stage not only to well-known experts but also to professionals proposing interesting and valuable topics.
It is an event for professionals who want to stay up to date with changes in SEO, SEM, and digital marketing, gain practical knowledge, and meet people actively shaping Poland’s online marketing industry.