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Value-Based Pricing: Maximizing Profits by Understanding Customer Perception

Value-Based Pricing: Maximizing Profits by Understanding Customer Perception

by ProcuseWise | Mar 26, 2025 | Pricing

In a competitive marketplace, pricing your products or services effectively can be the key to maximizing your profits. Enter value-based pricing—a strategy that aligns your pricing with the perceived value it offers to your customers, rather than relying solely on...
Everything you need to know about Amazon’s pricing strategy in 2026

Everything you need to know about Amazon’s pricing strategy in 2026

by ProcuseWise | Mar 22, 2025 | Pricing

Amazon has become a dominant force in the retail industry, and its pricing strategy plays a significant role in its success. Whether you’re a seller or a consumer, understanding Amazon’s pricing strategy can give you a competitive edge and help you make...
The Psychology of Pricing: How to Influence Consumer Behavior?

The Psychology of Pricing: How to Influence Consumer Behavior?

by ProcuseWise | Mar 19, 2025 | Pricing

Pricing is more than just a number attached to your product; it plays a crucial role in shaping consumer perception and influencing purchasing decisions. Understanding the psychology of pricing can give your business a significant edge in the competitive marketplace....
Understanding Predatory Pricing: Implications for Market Competition

Understanding Predatory Pricing: Implications for Market Competition

by ProcuseWise | Mar 12, 2025 | Pricing

In the world of business, pricing strategies can significantly impact market dynamics, and one controversial tactic that often comes into play is predatory pricing. But what exactly is predatory pricing, and why should business leaders be concerned about its...
Navigating MAP Pricing: Essential Strategies for Retail Success

Navigating MAP Pricing: Essential Strategies for Retail Success

by ProcuseWise | Mar 5, 2025 | Pricing

In the competitive landscape of retail, understanding and navigating MAP (Minimum Advertised Price) pricing can be the key to maintaining profitability while ensuring brand integrity. Retailers often find themselves at a crossroads when balancing pricing strategies...
Pricing of Amazon in 2026, how to sell better on Amazon?

Pricing of Amazon in 2026, how to sell better on Amazon?

by ProcuseWise | Feb 27, 2025 | Ecommerce, Pricing

Are you an Amazon Seller and want to optimise your pricing strategy? Understanding the intricacies of pricing on Amazon is crucial to staying competitive and maximising profits. With millions of Sellers on the platform, strategic product pricing can make a huge...
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Recent articles:

  • How to implement a data scraping system and dashboards in your company? – from consultation to action
  • What are the different types of price promotions and which ones work best in e-commerce?
  • 30 examples of assortment optimization from top retailers
  • How to create a dynamic product listing/delisting strategy tailored to market trends
  • How often should you review your competitors’ prices and product range data?

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